
ABOUT US

Founded in 1993, Broccoli Associates initially operated as a brokerage company, representing protein manufacturers and their products to redistributors and retail chains throughout the Northeast. In 1999, recognizing the growing need for reliable food sourcing, we expanded our services to support food banks by sourcing essential products, with a particular focus on protein and ‘center plate’ items.
Over the years, we have built a strong foundation based on customer service, community impact, and sustainable sourcing. These principles have driven our steady growth, allowing us to broaden our product offerings and enhance our logistics capabilities, enabling us to serve food banks across the USA. We now proudly work with 90+ food banks and continually expand our partnerships with manufacturers and vendors to meet the evolving needs of our clients. As a family-owned and operated business, with over three generations in the food industry, we understand the vital role of reliable, high-quality food sourcing for the communities we serve.
Our commitment to excellent customer service, product variety, and effective freight and logistics ensures that we remain a trusted partner for food banks nationwide.
At Broccoli Associates, we don’t just deliver products; we deliver solutions, with a deep focus on sustainability, community well-being, and long-term partnerships.


OUR PHILOSOPHY
We stand by every product we distribute. In order to make this possible, we have surrounded ourselves with manufacturers and distributors that allow us to service our customers with integrity.
With their partnership, we are able to service the 48 contiguous states. We consider all of our customers – Food Service, Retail and non-for-profit organizations – as part of the family and we strive on setting the highest standard of customer service. We look forward to working with you and having you become part of the Broccoli Associates family.

MESSAGE FROM THE OWNER
Hello,
Broccoli Associates is a trading company founded out of necessity and fed by a stubborn will to succeed. In May of 1993 after a series of unfortunate events, my father and his two brothers were left with little choice but to close the meat processing plant in our home city of Utica, NY that provided for our families and the families of over 100 employees. I found myself at home with no college education, no money, a wife, 2- year-old son and another on the way – talk about pressure! It was then I decided to bet on myself and open my own brokerage firm. In 1999 I received my first call from the Food Bank of Central New York.
I didn’t know it then, but this was the call that would pivot my business in a way I never imagined. Fast forward over 20 years later and we now work with over a third of the Feeding America Food Bank network in their mission to feed the hungry across our nation.


We have grown incrementally over the years in strategic ways to better suit our focus, we have arrangements with warehouse locations and Re-distributors throughout the country to efficiently deliver our goods from coast to coast. We have experienced a large growth spurt during the pandemic, but we have never forgotten our roots and where we started from, a hard-working, family-owned company with strong business ethics and moral practices. We are large enough to offer competitive pricing, yet small enough to offer customized attention and service, specific to individual needs. Broccoli Associates was and still is, all about the personal attention to every detail, committed to providing the best possible customer experience. We are growing, and financially sound and are grateful for your interest in partnering with us. We are always interested in establishing new relationships with strong companies and we encourage you to explore our company profile and speak with any one of our team members.
Best regards